Apple no longer sells third-party audio accessories ahead of AirPods Studio announcement

Although Apple has its own line of earphones and Beats accessories, the company used to offer third-party headphones in its stores — but this is about to change. A new Bloomberg report reveals that the company no longer sells rival earphones, headphones, or audio accessories, coincidentally ahead of the so-called AirPods Studio announcement.

Consumers could find Bose, Sonos, and Logitech accessories in Apple Retail and Online stores, but these products have now been removed from Apple’s website and will soon not be available in their retail stores, either.

Bloomberg heard from sources that Apple told its retail store employees to remove headphones and other audio accessories from other brands. The report claims this is part of Apple’s strategy to boost its own line of audio products, including the HomePod, AirPods, and the upcoming AirPods Studio.

All headphones and speakers from Bose, speakers from Logitech’s Ultimate Ears brand and Sonos’s latest smart speaker disappeared from Apple’s online store at the end of last month, according to checks by Bloomberg.

Employees at Apple’s physical retail locations were also instructed to remove the products for sale at stores in recent days. Shares of Sonos fell as much as 7% in extended trading following the news.

This is not the first time Apple has removed a product from its store before introducing a competitor in that same segment. The company stopped selling Fitbit’s products in 2014 right after announcing Apple Watch, as well as some Sonos devices with the introduction of HomePod.

According to rumors, Apple will unveil its own over-ear headphones “AirPods Studio” this year. 9to5Mac learned some exclusive details of Apple’s new headphones earlier this year, including the ability to detect ears and neck with multiple sensors, as well as an advanced equalizer aimed at professional users.

A recently leaked video supposedly shows the new AirPods Studio with oval-shaped ear cups and a headband connected by metal arms. As rumors point to the announcement of the AirPods Studio in 2020, Apple could introduce it during a special event this month — where the company should also announce iPhone 12.

FTC: We use income earning auto affiliate links. More.

Check out 9to5Mac on YouTube for more Apple news:

Recent Articles

Meizu Watch to open a new chapter in the smartwatch industry – see you in Q4 2020

A few months ago, Meizu officially announced that it will release the “Flyme for Watch” system in Q4 2020. The Flyme OS is Meizu’s...

Hot Exoplanet Smaller than Earth Found Orbiting Nearby Red Dwarf | Astronomy

An international team of astronomers has discovered a hot terrestrial planet orbiting the rapidly-rotating low-mass star TOI-540. An artist’s impression of the hot rocky exoplanet...

Universal Pushes Jurassic World: Dominion To June 2022

Jurassic World: Dominion has been delayed by Universal due to the ongoing Coronavirus pandemic. After Regal and Cinemark made the decision to close their doors...

India approves Apple partners and Samsung for $143 billion smartphone manufacturing plan – TechCrunch

Samsung and three major contract manufacturing partners of Apple are among 16 firms to win $6.65 billion incentives under India’s federal plan to...

Related Stories

Leave A Reply

Please enter your comment!
Please enter your name here

Stay on op - Ge the daily news in your inbox