Market your subscriptions with offer codes – Discover

Market your subscriptions with offer codes - Discover

Now you can create and distribute subscription supply codes on your apps, providing you with new methods to market your subscription. These one-time use, alphanumeric codes could be redeemed on the App Retailer or inside your app. You may also create distinctive URLs related to a proposal code and distribute these utilizing your alternative of channels.

Provide codes may also help you purchase, retain, and win again individuals by letting them expertise your subscription at a free or discounted worth for a particular length. On the finish of the supply interval, the subscription auto-renews at the usual worth except a subscriber cancels it or turns off auto-renewal.

Provide codes can be utilized in quite a lot of methods. For instance, you may:

  • Ship an e mail to present or lapsed subscribers that share the most recent options or just lately added content material, together with a proposal code to expertise your service for a restricted time
  • Distribute flyers to occasion attendees that promote your service and embrace a singular supply code on every flyer
  • Companion with one other firm on a advertising initiative or marketing campaign to assist promote your app
  • Present a subscriber with a customer support subject a proposal code to compensate for the difficulty and encourage retention

You’ll be able to present a number of varieties of gives to individuals relying on your enterprise objectives. To find out which sort may be finest for a specific use case, take into account every supply’s meant use, buyer eligibility, redemption limits, and different standards.

Learn more about providing subscription offers

Configure and create supply codes

You’ll be able to create new supply codes inside App Retailer Join. Once you arrange a brand new code, you’ll additionally want to find out buyer eligibility: Is that this for a brand new, current, or expired subscriber?

If making a code for a brand new subscriber, you’ll additionally wish to determine whether or not the code is legitimate along with any introductory gives it’s possible you’ll present inside your app.

As with different subscription gives in your app, you may select whether or not the supply is free, pay as you go, or pay up entrance.

You’ll be able to configure supply codes in App Retailer Join. Within the supply codes part, you may see your lively and inactive gives, in addition to the variety of codes you’ve gotten accessible to create.

After you’ve configured your supply, you may create and obtain codes. You’ll be able to create as much as 150,000 new codes each quarter per app.

Notice: Codes expire a most of six months from their creation date, so be aware of what number of codes you create at a given time to make sure you have sufficient legitimate codes to final the length of your marketing campaign.

When you’ve downloaded your codes, you should use the URL in App Retailer Join and create related one-time code redemption URLs. You’ll want to repeat the URL out of your supply particulars web page, then add the particular code to the tip of the URL, like so:

Clients can redeem just one code per lively supply, however could also be eligible to redeem a number of totally different supply codes for a single subscription, relying in your configuration selections.

Earlier than creating any supply codes, you’ll want to arrange your server to validate receipts so you may correctly entitle service. You may also allow App Retailer server notifications to know subscription updates and standing modifications in real-time.

Learn more about setting up offer codes

Distribute supply codes

You’ll be able to distribute supply codes nonetheless you select. Contemplate which channels may be only at reaching your meant prospects. For instance, you would possibly distribute code redemption URLs in digital advertising channels akin to your e mail distribution lists or textual content messages. You would possibly share printed supply codes at occasions and even alongside the acquisition of a bodily product.

When distributing supply codes, make sure that to notice any eligibility or availability limits, in addition to the code’s expiration date. If sharing supply codes with current prospects, make sure that the supply is for a subscription inside the identical subscription group as their current subscription.

Learn more about subscription groups

Redeem supply codes

To ensure that prospects to redeem a proposal code, your app should be within the Prepared for Sale state in App Retailer Join. Clients on iOS 14 and iPadOS 14 and later can redeem supply codes by coming into them within the “Redeem Reward Card or Code” web page of their App Retailer account settings, or straight inside your app in the event you’ve applied the presentCodeRedemptionSheet API. Moreover, in the event you’ve created and shared one-time code redemption URLs, prospects can redeem supply codes utilizing that hyperlink.


Apple handles the redemption expertise, which incorporates a proposal particulars display screen with the app icon, subscription show identify, length, and pricing; in the event you’ve beforehand added a promotional in-app buy picture for the subscription, that is proven as an alternative of your app icon.

You’ll be able to customise every of those particulars inside App Retailer Join. To assist individuals make an knowledgeable resolution, ensure that they clearly describe your subscription. If a buyer makes an attempt to redeem your code however doesn’t have your app put in, they’ll be capable to obtain it in the course of the redemption expertise.

After tapping a customized redeem button inside your app, the system routinely gives a collection of code-redemption screens like those proven. If utilizing one-time code redemption URLs, prospects received’t must enter the code as a part of the redemption course of.

In case you select to assist in-app redemption, take into account including a approach to enter a proposal code throughout related moments within the consumer expertise — for instance, including a “Redeem Code” hyperlink in your subscription’s paywall display screen, or in your app’s settings display screen.

As soon as a consumer redeems a proposal, present a related expertise primarily based on their subscription state. For instance, for a first-time subscriber, you would possibly spotlight the advantages of your subscription and supply onboarding. In case your app consists of account creation or requires settlement to further phrases, make this course of as clean as potential for purchasers who redeemed a code and are new to your app.


Learn more about providing subscription offers

Learn more about designing subscriptions

Learn more about implementing offer codes in your app


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