‘Ratatouille’ TikTok Musical Raises More Than $1M For The Actors Fund – Deadline


UPDATE Ratatouille: The TikTok Musical, based mostly on the Disney/Pixar animated characteristic, generated $2 million to profit The Actors Fund, changing into essentially the most profitable fundraiser in Actors Fund historical past. Introduced by theatrical firm Seaview, in affiliation with TikTok and TodayTix Presents, Ratatouille premiered on Friday, January 1, 2021 on TodayTix with over 200,000 tickets bought, along with an encore efficiency on Sunday, January 10 on TikTok, with 150,000 viewers tuning in. Between the 2 viewing platforms, greater than 350,000 folks considered Ratatouille: The TikTok Musical.

The Actors Fund launched the ultimate tally right this moment.

PREVIOUS, Jan. 2 Ratatouille: The TikTok Musical, a digital Broadway efficiency that has come collectively by way of the facility of social media, has raised greater than $1 million in premiere evening ticket gross sales to profit The Actors Fund.

“I’m thrilled that we’ve begun the New Yr with this seismic occasion that’s clearly offering a lot pleasure. Our gratitude goes to the producers, creators, performers and everybody within the TikTok group who got here collectively to make all of it occur so splendidly,” stated The Actors Fund President and CEO Joseph P. Benincasa.

What first began as a viral TikTok a few musical adaptation of the beloved Disney-Pixar title became a full-fledged production full with Hollywood stars. Taking inspiration from the 2007 animated flick, the crowdsourced TikTok musical follows an formidable and culinarily savvy rat as he makes use of a hopeless chef to make his mark within the cooking world.

Ratatouille: The TikTok Musical premiered on Friday, New Yr’s Day, and can proceed to stream till Monday. Reaching an viewers of greater than 200 million followers world large, Ratatouille: The TikTok Musical  featured TikTok creators performing alongside the likes of Titus Burgess, Wayne Brady, Adam Lambert, Ashley Park and extra.

Audiences can snag tickets to the the social media manufacturing here.


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