Redefine Meat ushering in the ‘Alt-Steak era’ | 2020-06-30


TEL AVIV, ISRAEL — Israeli startup Redefine Meat is unveiling its first Alt-Steak plant-based merchandise, created utilizing the corporate’s patent-pending 3D meals printing expertise.

Set to check in choose high-end eating places later this yr, the Alt-Steak merchandise have the “texture, taste and look of beef steak and may be produced within the quantity and price to allow large-scale market launch,” Redefine Meat stated.

“Since day one of many firm, we have now been engaged on making a tasty and reasonably priced plant-based different to steaks, one of the vital cherished meals merchandise and the motive force of your entire meat trade,” stated Eshchar Ben-Shitrit, chief government officer and co-founder of Redefine Meat. “To allow mass adoption, we knew that creating an alternate meat product that was each excessive in high quality and dietary composition would require new applied sciences and manufacturing processes by no means seen earlier than within the meals trade. Right this moment’s announcement marks the beginning of a brand new period in different meat — the Alt-Steak period — pushed by manufacturing processes that can speed up the event of a variety of alt-meat whole-muscle merchandise and create a sustainable different to elevating and consuming animals.

In collaboration with butchers, cooks, meals technologists and taste producer Givaudan, Redefine Meat digitally mapped greater than 70 sensorial parameters into its Alt-Steak choices, together with premium beef cuts’ texture, juiciness, fats distribution and mouthfeel. The corporate’s industrial-scale 3D Redefine Meat 3D printed Alt-Steak with gravymeals printers create the Alt-Steak merchandise layer by layer utilizing Redefine Meat’s Alt-Muscle, Alt-Fats and Alt-Blood plant-based formulation.

“The significance of utilizing precision 3D printing expertise to realize texture, shade and taste — and the combos between them — can’t be overstated,” Mr. Ben-Shitrit stated. “By utilizing separate formulations for muscle, fats and blood, we are able to deal with every particular person facet of making the proper Alt-Steak product. That is distinctive to our 3D printing expertise and lets us obtain unprecedented management of what occurs contained in the matrix of alt-meat. Collaborating with an trade chief like Givaudan has led to the creation of an Alt-Steak product that isn’t solely wholesome and sustainable, but additionally presents the satisfying flavors, textures and aromas of consuming precise meat.”

Following testing at eating places this yr, Redefine Meat plans to include suggestions from cooks and butchers earlier than ramping up manufacturing forward of market distribution in 2021.


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