The CW’s Enhanced Digital Rights Could Help Net Secure New Affiliate Agreements With Nexstar, Other Top Station Groups – Deadline

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5 years in the past, it got here right down to the wire as the CW lastly secured a brand new five-year affiliate settlement with its greatest station group, Tribune, in Might 2016. 5 years later, the community is in talks with Nexstar, which acquired Tribune un 2019, and its different prime affiliate teams. The community doesn’t seem like closing in on a take care of any of them however talks are believed to be going nicely, I hear.

The CW chairman and CEO Mark Pedowitz declined to debate the state of renewal negotiations with main associates past saying that “we provide nice worth to them and II thinks they might acknowledge that.” A rep for Nexstar additionally declined remark.

The CW at present offers its affiliate stations with near 1,000 hours of programming a 12 months at a comparatively cheap worth level, I hear.

The community’s output went up for the reason that final renewals with Tribune and the opposite majors had been signed because the CW added a brand new evening of unique programming on Sunday and has been regularly ramping up its unique summer season slate.

The CW was considered one of solely two broadcast networks that went with a pandemic-proof fall lineup that includes scripted acquisitions, unscripted fare and the ultimate episodes of Supernatural. The transfer insured that the community would have a full lineup of first-run (for the CW) programming on Day 1 of the season in September. The choice was made partially with the associates in thoughts, Pedowitz mentioned.

“Digitally-wise it was an enormous success, linear-wise, we did what we had been speculated to do which is saved the lights on, offering contemporary programming to the associates and advertisers,” he mentioned of the CW’s fall efficiency, which was modest in linear rankings buts sturdy on digital.

The CW’s rising digital operation is anticipated to play a key position in securing new affiliate agreements as their worth on a neighborhood degree has grown, particularly with the brand new ASTC guidelines. The CW’s digital footprint is way extra expansive in comparison with 5 years in the past when the Netflix output deal solely allowed for the newest 5 episodes of the community’s exhibits to be streamed on its digital platforms. Because the CW suppliers Warner Bros. Studios and CBS Studios ended that deal in 2019, the community has had full in-season stacking rights. It has been a giant draw for CW followers, with the associates in a position to capitalize on that with native advertisements they get on these AVOD episodes.

Whereas sources near the state of affairs do count on new affiliate agreements to be reached, the present financial uncertainty within the nation amid the continuing pandemic has everybody on alert. So, identical to they did 5 years in the past, I hear the CW and its father or mother firms Warner Bros. and ViacomCBS have contingency plans in case a station group drops the community.

 

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